在对于叫做织梦的这个东西, 也就是大家常说的DedeCMS来进行站点的移动化改造工作的时候啊, 很多人以为只要加一个手机版的模板就完事了, 但SEO友好度的建设这个核心任务其实根本不是这么回事, 真正的核心要点是要确保移动端的那一些页面能够在抓取环节、能够在索引环节、以及能够在排名这三个关键的步骤里面不出现问题, 不会被算法系统给它降权了, 也不会被搜索引擎给漏掉了, 以下这些内容就是必须一项一项去落实掉的关键事项。
优先选响应式，慎用独立手机站
响应式这种方案, 就是用一个网址去适应不同的终端设备, 这是在移动优先索引这个规则下的最好解决办法。要是你已经有独立的手机版网站了, 比如那个是m开头的域名, 那你就必须要保证手机上能看到的核心内容和电脑上看到的那些核心内容是一致的。
还要在两种版本的网站上互相标注出那对代码标签, 一个叫rel等于alternate, 另一个叫rel等于canonical。
当你在后台把织梦系统的移动端独立设置好之后, 最常见出现的错误情况是移动版会自动砍掉正文里的段落或者是结构化数据这些内容, 这会导致搜索引擎在进行综合评估的时候认为移动版本的内容存在不完整的问题, 从而直接影响搜索结果的排名。
viewport必须正确，禁止写死宽度
在织梦这个模板的head部分里面, 是需要包含一些内容的, 也就是说这部分内容是必须有的。
不要使用固定的像素宽度, 比如说width=980这样的代码, 也不要禁用缩放功能, 比如写user-scalable=no。现在很多的织梦老模板, 习惯直接用PC端的布局套在移动端上面, 这样会导致页面出现横向滚动条的情况, 而搜索引擎会判定这是移动不友好的体验。
移动端加载速度是硬指标
百度所推行的“闪电算法”, 其治理的重点, 在于那些加载速度慢的移动端页面。
后台生成了大量未压缩的CSS以及JS, 这导致首屏被阻塞。
像轮播图、弹窗广告这种模块, 它们都在屏幕的第一眼位置就被加载出来了, 因为这些东西本身占用的资源体积是比较大的。
中文字体文件并没有进行子集化处理, 这就导致了加载的时候耗时非常严重。
操作要点是把首屏的图片压缩成 WebP 格式, 或者 AVIF 格式。非关键的脚本需要加上 defer。删除那些没有使用的第三方统计代码和弹窗代码。要开启 CDN。还要开启 gzip 压缩。正文的首屏部分不要使用懒加载。
禁止触发”冰桶算法”治理行为
在这一点上我们要明确的是, 百度冰桶算法专项治理专门针对以下的这些行为来进行管理。
当用户到达页面那一刻, 就会弹出那种占满整个屏幕的广告, 或者出现那种必须执行下载操作的提示框。
那个关闭按钮被做了伪装, 导致人们很容易不小心触发了下载行为。
还没有进行点击操作的情况下, 就直接强制启动了应用程序或者跳转到了下载页面。
当前的这个弹窗, 它会遮挡住主要内容所在的区域。
织梦后台里的那个广告投放插件, 还有那个用来引导下载的模块, 这些东西在移动设备上必须要是默认关闭的, 或者改成那种可以一键关掉的样子, 反正不能让它们挡着东西就行。
移动端元数据与结构化数据不能缺
移动版页面的标题、描述以及robots设置都必须和PC版保持一致, 这一点需要特别注意, 绝对不能误加noindex这样的标记。关于结构化数据, 比如在Article、FAQ这些情况下, 在移动版中是禁止省略的, 这是必须严格遵守的要求。
如果你想要确认这些数据是不是已经完整输出了的话, 应当用百度搜索资源平台来单独检查移动版URL, 或者也可以使用Google Rich Results Test工具来进行同样的操作, 通过这种方式来确保数据的完整性。
交互与内容可读性
正文的字体大小要设定为不低于16px, 行高则应当大于或等于1.6。
按钮还有链接的点击区域的大小都要大于或者等于四十四乘以四十四像素, 它们之间的间距是要充足的。
底部固定导航使用env(safe-area-inset-bottom)适配全面屏手势区；
内容的区域是可以进行折叠, 也就是大家常说的类似手风琴那样的效果, 但是绝对不能使用JavaScript代码的方式把核心的正文内容给完全地隐藏起来。
总结检查清单
在上线之前, 需要一项一项地把各个细节都再过一遍。
要确认viewport设置是正确的, 页面上没有产生横向滚动条, 首屏的内容显示不依赖于懒加载功能, 页面里没有强制下载或者是弹窗遮挡的情况
标签和canonical标签与PC端保持了一致, 图片已经经过了压缩处理, 移动端的结构化数据也是完整的, 底部导航栏不会遮挡住页面的内容。</p>
<p style="margin-bottom:24px;color:#555555;font-size:16px;line-height:200%;text-indent:2em">之后还需要使用真实的手机在一个网络比较慢弱的环境下实际测试一次, 然后再去百度搜索资源平台提交移动适配的验证申请。</p>
<p style="margin-bottom:24px;color:#555555;font-size:16px;line-height:200%;text-indent:2em">关于这些具体的事情呢, 我们得严格按照百度移动搜索官方那边定的规范来办, 同时也要按照Google移动SEO指南上面的要求去做。至于说规则什么时候更新了, 或者更新了什么具体内容, 大家就得多留一点心眼, 要去关注百度搜索资源平台发布的最新的那些公告里边的消息才行。</p>
<h2>常见问题</h2><h3>《织梦做手机站，SEO友好度建设要注意哪些事》主要讲什么？</h3><p>在对于叫做织梦的这个东西, 也就是大家常说的DedeCMS来进行站点的移动化改造工作的时候啊, 很多人以为只要加一个手机版的模板就完事了, 但SEO友好度的建设这个核心任务其实根本不是这么回事, 真正…</p><h3>文章提到了哪些重点？</h3><p>不要使用固定的像素宽度, 比如说width=980这样的代码, 也不要禁用缩放功能, 比如写user-scalable=no；正文的字体大小要设定为不低于16px, 行高则应当大于或等于1.6</p><h3>文章给出了哪些建议？</h3><p>移动版页面的标题、描述以及robots设置都必须和PC版保持一致, 这一点需要特别注意, 绝对不能误加noindex这样的标记。</p><style>.eeat-box{margin:30px 0 0;padding:20px 22px;border:1px solid #dfe9f7;border-left:4px solid #0b4a9e;background:linear-gradient(135deg,#f8fbff 0%,#f3f7fd 100%);border-radius:0 12px 12px 0;font-size:14px;line-height:1.75;color:#334155;max-width:100%;box-sizing:border-box;overflow-wrap:break-word}.eeat-head{display:flex;align-items:center;justify-content:space-between;gap:10px;margin-bottom:12px}.eeat-title{font-weight:800;color:#0f172a;font-size:16px;line-height:1.5}.eeat-badge{flex:0 0 auto;border:1px solid #c7eed9;border-radius:999px;background:#eaf8f0;padding:3px 9px;color:#117a4b;font-size:11px;font-weight:700;line-height:1.5}.eeat-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:6px 18px;margin:0 0 12px}.eeat-item{display:flex;gap:8px;font-size:13px;line-height:1.7}.eeat-item-wide{grid-column:1/-1}.eeat-label{flex:0 0 auto;color:#7b8ba3}.eeat-value{color:#24344a;font-weight:600}.eeat-value a{color:#0b4a9e;text-decoration:none}.eeat-value a:hover{text-decoration:underline}.eeat-note{margin:10px 0 0;padding:10px 12px;border:1px solid #e2ebf6;border-radius:8px;background:rgba(255,255,255,.72);color:#526176;font-size:13px}.eeat-note strong{color:#0f172a}.eeat-foot{margin-top:12px;padding-top:10px;border-top:1px dashed #d8e4f2;color:#7b8ba3;font-size:12px}.eeat-foot a{color:#0b4a9e;text-decoration:none}.eeat-foot a:hover{text-decoration:underline}@media(max-width:600px){.eeat-box{padding:16px;margin-top:24px;font-size:13px}.eeat-head{align-items:flex-start}.eeat-title{font-size:15px}.eeat-grid{grid-template-columns:1fr;gap:4px}.eeat-item-wide{grid-column:auto}.eeat-note{font-size:12.5px}.eeat-foot{line-height:1.8}}</style><aside class="eeat-box" aria-label="内容可信度说明"><div class="eeat-head"><div class="eeat-title">内容可信度</div><span class="eeat-badge">持续更新</span></div><div class="eeat-grid"><div class="eeat-item"><span class="eeat-label">作者</span><span class="eeat-value"><a href="https://ainiseo.com/user/2">爱搜学习网</a></span></div><div class="eeat-item"><span class="eeat-label">编辑</span><span class="eeat-value">爱搜学习网</span></div><div class="eeat-item"><span class="eeat-label">最后更新</span><span class="eeat-value">2026年11月13日</span></div><div class="eeat-item"><span class="eeat-label">内容范围</span><span class="eeat-value">移动SEO</span></div><div class="eeat-item eeat-item-wide"><span class="eeat-label">作者背景</span><span class="eeat-value">站长 · 14年SEO与网站建设实操经验</span></div></div><p class="eeat-note"><strong>内容依据：</strong>基于实际建站与SEO操作、公开资料整理；涉及 Google、百度、WordPress 等平台规则时，以官方文档和当前版本为准。</p><div class="eeat-foot">发现版本差异、失效资源或事实错误？可通过<a href="https://ainiseo.com/about">关于本站</a>或<a href="https://ainiseo.com/question">问答留言</a>反馈。</div></aside> </div>
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<span class="aisou-ai-spark" aria-hidden="true">✦</span>
<span>AI 智读</span>
</button>
<button type="button" class="aisou-ai-original" id="aisou-ai-original">读原文</button>
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<span>AI 智读</span>
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</div>
<section class="aisou-ai-hero">
<span class="aisou-ai-badge"><b>✦</b> 30 秒看懂</span>
<p class="aisou-ai-summary">在对于叫做织梦的这个东西, 也就是大家常说的DedeCMS来进行站点的移动化改造工作的时候啊, 很多人以为只要加一个手机版的模板就完事了, 但SEO友好度的建设这个核心任务其实根本不是这么回事, 真正的核心要点是要确保移动端的那一些页面能够在抓取环节、能够在索引环节、以及能够在排名这三个关键的步骤里面不出现问题, 不会…</p>
<ol class="aisou-ai-points">
<li>
<span class="aisou-ai-pt-num">1</span>
<p>不要使用固定的像素宽度, 比如说width=980这样的代码, 也不要禁用缩放功能, 比如写user-scalable=no。</p>
</li>
<li>
<span class="aisou-ai-pt-num">2</span>
<p>正文的字体大小要设定为不低于16px, 行高则应当大于或等于1.6。</p>
</li>
<li>
<span class="aisou-ai-pt-num">3</span>
<p>响应式这种方案, 就是用一个网址去适应不同的终端设备, 这是在移动优先索引这个规则下的最好解决办法。</p>
</li>
<li>
<span class="aisou-ai-pt-num">4</span>
<p>要是你已经有独立的手机版网站了, 比如那个是m开头的域名, 那你就必须要保证手机上能看到的核心内容和电脑上看到的那些核心内容是一致的。</p>
</li>
</ol>
</section>
<section class="aisou-ai-card">
<h3><span class="aisou-ai-ic">◎</span> 核心结论 <em>4</em></h3>
<ol>
<li>
<span class="aisou-ai-c-num">1</span>
<div class="aisou-ai-c-text">
移动版页面的标题、描述以及robots设置都必须和PC版保持一致, 这一点需要特别注意, 绝对不能误加noindex这样的标记。 <button type="button" class="aisou-ai-src" data-source="移动版页面的标题、描述以及robots设置都必须和PC版保持一致, 这一点需要特别注意, 绝对不能误加noindex这样的标记。">查看边界与原文依据 ›</button>
</div>
</li>
<li>
<span class="aisou-ai-c-num">2</span>
<div class="aisou-ai-c-text">
内容的区域是可以进行折叠, 也就是大家常说的类似手风琴那样的效果, 但是绝对不能使用JavaScript代码的方式把核心的正文内容给完全地隐藏起来。 <button type="button" class="aisou-ai-src" data-source="内容的区域是可以进行折叠, 也就是大家常说的类似手风琴那样的效果, 但是绝对不能使用JavaScript代码的方式把核心的正文内容给完全地隐藏起来。">查看边界与原文依据 ›</button>
</div>
</li>
<li>
<span class="aisou-ai-c-num">3</span>
<div class="aisou-ai-c-text">
在上线之前, 需要一项一项地把各个细节都再过一遍。 <button type="button" class="aisou-ai-src" data-source="在上线之前, 需要一项一项地把各个细节都再过一遍。">查看边界与原文依据 ›</button>
</div>
</li>
<li>
<span class="aisou-ai-c-num">4</span>
<div class="aisou-ai-c-text">
之后还需要使用真实的手机在一个网络比较慢弱的环境下实际测试一次, 然后再去百度搜索资源平台提交移动适配的验证申请。 <button type="button" class="aisou-ai-src" data-source="之后还需要使用真实的手机在一个网络比较慢弱的环境下实际测试一次, 然后再去百度搜索资源平台提交移动适配的验证申请。">查看边界与原文依据 ›</button>
</div>
</li>
</ol>
</section>
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